Practitioner Diploma in Executive Coaching

Practitioner Diploma in Executive Coaching



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Teckie Karoki

Contact Teckie Karoki
Telephone: +254 731 480 480

Course Factsheet


The Practitioner Diploma provides a solid grounding in the principles and practice of coaching.

“I have found that it was absolutely the right thing for me to have undertaken the Diploma in Executive coaching programme with CC. Coaching is never really well understood even by longstanding HR practitioners. The programme made it crystal clear what coaching is all about, and how to coach based on who you are and your personal styles. Businesses the world over will only be able to maximize on the productivity of their best people when they embrace coaching as a way of life. So to the HR practitioner who can inculcate coaching into the organisation’s culture, he/she will have transformed the organization by instilling the very fundamentals of business success into the organization.” - Alban M. Mwendar Group Human Resources Director, Kenya Airways

Course Summary

Held over a series of 3 two-day modules plus a Live Action Coaching Day and supported by an e-learning programme, participants work with the AoEC’s comprehensive coaching model of Beginnings, Middles and Endings to mirror the Executive Coaching process.

Course Objectives

Qualification: Practitioner Diploma in Executive Coaching

Accreditation: Middlesex University, EMCC, ICF ACSTH, AC recognised course.

AoEC expectations of participants: To attend all the modules, to take part in the tutorials for each module, to have a minimum of two practice clients and to complete the required coursework.

Training progression: Graduation from the Practitioner Diploma provides you with a free entry process to the Advanced Practitioner Diploma. This takes the form of a thorough coaching competency assessment leading to a robust learning plan.

What will you learn?

1. Beginnings: engaging the client

  • develop a clearer understanding of contracting with client, coach and sponsor
  • study key coaching frameworks and models to clarify goals and objectives
  • enhance your listening and questioning skills in practice sessions with direct feedback
  • start to develop your own personal, unique coaching framework
  • clarify your understanding of ethical guidelines and professional standards
  • establish peer coaching relationships to promote coaching practice

2. Middles: deepening the understanding

  • utilise creative techniques to enable deeper understanding
  • assess your client's developmental and emotional needs
  • clarify the boundaries of your personal coaching practice
  • explore the nature of personal and professional change
  • experience supervised coaching practice
  • be alert to both explicit and tacit information and its impact on coaching outcome
  • perform mid-term reviews with client and sponsor

3. Endings: successful review and closure

  • understand how your own experience of organisations influences your approach
  • explore coaching within an organisational context
  • provide organisational feedback in a way that respects the confidentiality of the client
  • explore the importance of ethics in executive coaching
  • manage the ‘psychology of endings’, providing healthy closure for client, coach
  • employ solutions-focused coaching tools to achieve client outcomes

Programme Structure

  • build a strong professional client relationship based upon trust, respect and rapport
  • draw upon a significant body of psychologically grounded coaching skills, to promote client development, encourage breakthroughs and deepen understanding
  • align coaching to the business and organisational context
  • manage effective closure to exceed client, coach and sponsor expectations

Who is it for?

The programme is primarily for experienced managers, executives and consultants.

Please contact Teckie Karoki at

Entry Requirements

Substantial people development experience in management, training, counselling or consulting.


EMCC Qualification
Practitioner level
Equivalent to UG degree / NVQ5

ICF Qualification
Represents 60 Accredited Coach Specific Training Hours (ACSTH). The ICF requires 60 Coach Specific Training Hours when applying by Portfolio Method for individual coach accreditation for ACC (Associate Certified Coach).

Middlesex University / Professional Development Foundation
20 level 6 credits through Middlesex University

Association for Coaching
AC Recognised course

Assessment Process

  • completion of the three modules + LACD (Live Action Coaching Day) in sequence on a single programme
  • an individual coaching tutorial after module 2 and 3, to embed the personal learning and experience the process of being coached
  • participation in 6 group discussions (3 tutor lead) by webinar after each of the 3 modules to deepen your understanding
  • completion of the online programme to support and develop your learning further
  • successful participation in and completion of the work for the Live Action Coaching Day, assessment, closure and ongoing development
  • presentation of your unique and developing coaching framework and model
  • reflective essay on your personal learning journey
  • live demonstration of your coaching
  • recommendation for ongoing study


Practitioner Diploma in Executive Coaching

Course Faculty

Zia Manji

Zia Manji

Zia Manji graduated from Edinburgh University in 1995 in Business Management, winning the University’s John MacFarlane Award for Leadership.

He brings a wealth of business experience to the field having worked in one of Kenya’s largest manufacturing companies, rising through the ranks to become Managing Director. Zia completed his British Psychological Society recognized training in 2004 in the area of assessment and development centres. He holds a diploma in recruitment practice from the Recruitment & Employment Confederation and is a member of the Institute of Recruitment Professionals. He has been responsible for the recruitment of a number of CEO and C-Level hires mainly in multinational organizations.

Zia recently completed an Executive Master Degree at INSEAD Business School in Consulting and Coaching for Change, a specialized degree in clinical organizational psychology that provides him with a psychoanalytical perspective in his coaching and leadership development.

Madeleine Dunford

Madeleine Dunford

Madeleine Dunford has been working across all industry sectors coaching energetic, focused and ambitious senior corporate leaders who are striving to better themselves, and as a consequence, their organizations. She graduated from the Academy of Executive Coaching in 2010, and her background in occupational psychology assessments has given her a strong grounding in understanding how positive and negative behaviours manifest themselves in the workplace and can derail leaders if not worked on.

She is accredited in various assessment and coaches senior executives as part of global and pan-African leadership development programmers for some of the biggest employer brands in the world, and typically forms strong and lasting bonds with her clients.

Her coaching ethos borrows a lot from her high impact, inquisitive and creative dimensions, and given her entrepreneurial and competitive background she prefers to use her coaching sessions to brainstorm with executives on their goals, challenges, possible action plans and what they might need to build or reflect on. She has a BA (Hons) from York University and MSc (with Distinction) from Edinburgh University, UK, and brings a wealth of knowledge of cross cultural leadership and coaching to the table.